The concept of custom coaches or personal trainers rose in popularity due to social media and the internet in general. Some may scoff at the value of custom coaching, thinking that it does not offer anything more valuable than the basic exercises everybody knows. This post explains why custom coaching is essential and how custom coaches have made their valuable services widely accessible.
Let’s begin!
What is Custom Coaching?
Personal trainers or custom coaches are trained and certified in designing and implementing health programs for their clients. They develop individual health regimes to be safe and effective for individual clients. While some personal trainers have a blanket template for all of their clients, custom coaches sometimes design each program for their clients differently, depending on the needs and health of each client.
In short, custom coaching helps you achieve your fitness goals by helping you work out and commit to lifestyle changes if necessary.
Some custom coaches can only teach training exercises (strength, endurance, etc.), while some can also teach nutrition and dieting. Whatever field they are qualified in, custom coaches offer valuable services. And through the help of the internet, they can make their services widely available.
How Custom Coaches Make Their Services Accessible
Custom coaches make their services widely accessible through different means. The most common and popular methods are personal websites, apps, social media, or third-party organizations.
Let’s go over these methods one by one.
Personal Websites
Many custom coaches invest in a personal website as a means of attracting more potential clients and communicating with them. Personal websites are often the central nodes of businesses such as custom coaching.
Most of the other methods we will cover are related to personal websites in one way or another. If the personal trainer has an app or uses social media, they often display their websites on those mediums. Reversely, individual websites can also provide clients the links to the trainer’s social media accounts and download links for the apps.
Websites attract clients by letting them know what the trainer can offer them. Introductory videos, blogs, or podcasts help potential clients familiarize themselves with the coach.
A website can help connect coaches with potential clients through their contact us page. Clients can talk to the personal trainer through the contact page about any concerns or questions.
Lastly, a website can serve as the personal training portal once the client signs up. Some coaches record lessons and upload them to their websites. Only registered clients can view those lessons.
In some instances, those lessons are only available through apps.
Apps
More and more custom coaches employ the power of apps. Clients may discover the coach’s app through social media or the coach’s website. The standard format of personal training apps includes recorded video lessons, but in some cases, they may offer more, depending on the coach.
Some apps offer nutritional advice, dieting instructions, meal preparation tips, or a way to speak to the coach for a more personal touch.
Social Media
Social media can serve as a connection highway for many people. Coaches can their contact info, links to apps, blogs, videos, and even lessons through social media. Some coaches even skip the website or app and just put everything they can share on social media.
Social media has the power to incorporate everything that a custom coach needs to provide valuable services to their clients. Coaches can communicate with their clients through social media, send video instructions, live video chat, and more.
Third-Party Organizations
Some coaches, especially those just beginning in the business, may not have the means to offer their services on a personal website or app. In such cases, they can register with third-party organizations. Coaching organizations or associations help coaches and clients find the right people for themselves.
Coaches can broaden their horizons by connecting with other coaches, learning from them, and reaching a broader base of clients. Clients can find a wide selection of coaches and discover what they are looking for specifically.
How is Custom Coaching Valuable?
Some people think that custom coaches are not worth it. They believe that a personal trainer does not provide anything more valuable than an exercise or diet book. But personal trainers offer more than books do.
Some of the factors that personal trainers include the following:
- Education about health and fitness and how they relate to your body
- Personalized fitness plan
- Helps you set health goals
- Increased accountability
- Flexible scheduling
- Nutritional advice
- Better mental health
Let’s explain a couple of these benefits more closely.
Education About Health and Fitness and How They Relate to Your Body
It is true that a book (and other accessible sources) can teach you about health and fitness. However, a personal trainer can show you how those principles of health and fitness apply to your body.
Individual bodies function differently. Some people find it easy to lose weight, gain muscles, become more flexible, or develop endurance. And if a different person does the same things that another person does, they won’t get the same results.
A personal trainer can identify how your body is different and create a personalized health program that will work for you. That is something a book can’t do.
Increased Accountability
A book or a free video on the internet can show you how to do exercises and feed yourself right. But they don’t make you do it. A personal trainer can boost your accountability, so you are more driven to do what’s best for yourself.
It’s hard to keep working out consistently, but if another person expects you to do them, you are psychologically more prone to doing them.
Get Started with Custom Coaching
Personal trainers have a lot to offer you, and the more professional and experienced the coach is, the more value there is for you. I am John Madsen, a former NFL player who now teaches high-performance individuals to achieve championship behavior and get championship results. You can contact me through my website here.
